Hyundai RN30 concept car – a launch pad for new ideas: Interior design featuring valure™ realized by EM.tec design

17.11.2017 13:35

A pioneering, aerodynamic design, not to mention cutting-edge high-tech solutions for the engine, bodywork, and interior: The Hyundai RN30 concept car was one of the highlights at K, the trade fair for plastics and rubber in Düsseldorf. That applied especially to the vehicle’s interior, which is a success story in both aesthetic and functional terms. valure™ finishes, conceived and realized by Em.tec design, create the perfect solution.

Hyundai Motor Company and BASF are using the concept development to showcase the chemical industry’s innovative solutions for automobile manufacturing today and tomorrow. The feedback from visitors to the fair, as well as the media was enthusiastic. “An interior like those in motor sport,” was how the German magazine “Auto Bild”, for example, put it.

valure™ brings all its benefits to bear in this four-wheel technology package: The design of the sports seats’ finish, the trim, and the trunk shelf combines an individual, high-quality look with the extremely pleasant touch that is typical of valure™ – as well as with maximum functionality. The refined finishes in the concept car are as flexible as they are durable, while remaining breathable and soft. A huge achievement for a vehicle that is fascinating through and through.

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